We were tasked to introduce the vibrant NYX Hotels brand, renowned for its dynamic nightlife, to the UK and Ireland markets. Inspired by the namesake Greek Goddess of the Night, our brief was to adapt and elevate the existing concept to resonate with the location, while maintaining an accessible yet luxurious ambiance.
Given creative free reign, our team sought to create a distinctive and engaging hotel experience. The design centres on a lively and celebratory atmosphere, achieved through bold, avant-garde interiors and a curated collection of bespoke modern artwork, including street art and graffiti influences. A vibrant palette of colours and contemporary furniture cultivate a youthful and urban sensibility. Dramatic lighting sculptures, and large-scale LED screens provide a dynamic and ever-evolving backdrop of imagery, enriching the guest experience.
Awards:
NYX hotel, Holborn- International Property awards Winner of Best Hotel Bar Interior.
NYX hotel, Portobello- SBID International Design Awards Finalist.
