Exuberant and Unique
As the first NYX hotel in the UK, it was an exciting challenge to re-imagine their brand identity for the UK market and specifically for this up-and-coming part of London.
NYX was awarded 'Best Hotel Bar in London' at the International Property Awards 2023, and our team are delighted to have been part of such a prestigious project.
The hotel, named after the Greek Goddess of the night, is sensual, sassy and fun. The use of dramatic dark ceilings, oversized, coloured terrazzo tiles, and neon lighting reflects this ethos by making a bold statement from the outset.
Whilst staying true to the values of the NYX brand it was also important that the hotel should reflect its location in London and have a unique sense of vibrancy and attitude of the capital.
Location
London
“Garuda Design have transformed a dated and tired space into something that we could never have imagined! They carefully took the NYX Concept brief and have invented a truly exciting bar and restaurant area that has exceeded our expectations. It was important to us that this hotel bar and restaurant would be very different and make a bold statement in the London hotel scene. This has been the most successful NYX design to date and will be the precedent for future NYX hotels worldwide. Their creativity and vision have been the key to the success of NYX hotel and they will be the guardians of the brand design in all future hotels.”
Ciaran Lavery, Head of Design & Construction, Jurys Inn & Leonardo Hotels UK & Ireland